Web Business 101
An introduction to opening your own
business on the web.
Advertising and Promotion
You need to let people know you exist. The quickest way to do
this is to submit your site to all of the major search engines. All you need is
the basic info for your site, some keywords (those words people would put into a
search engine in order to come up with your site), and contact info. Theres a
couple ways you can do this:
· Use a software package like SubmitWolf (trial shareware)
· Pay some of the services out there to submit your site to 30
or 300 search engines
· Use some of the free sites out there that submit your site to
the major engines (!AddMySite,
Webpromote)
· Go to each search engine and submit your site yourself. (you
have to do this with Yahoo anyways)
What did I do? Well, to start with, how many search engines do
you use? Personally, I use Yahoo, Lycos, Excite, and maybe Altavista. So where
are the other 296 search engines that the pay services submit your site to?
Better question, would anyone actually be using one of those no-name engines to
look for the particular widgets you sell? Its your call.
I used !AddMySite, and then went to Yahoo to submit myownself.
Seems to have worked well so far. I have not tried banner exchanges or anything
of that nature... I have yet to read any real feedback that says they were of
any use.
Word of mouth and knowing your market works best actually. I try
to keep in contact with the various hardware review sites, and the occasional
reference from them keeps people coming back. Whatever you do, remember that you
have to keep it up. You will drop off of any search engine in time unless you
keep resubmitting. I try to do it monthly at least. That and learn how to
incorporate your site's search words and title into the HTML at the very start
of the file... heh...
Some Resources
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